What is the frequency of HubSpot analytics updates?

Every 40 Minutes

These metrics update approximately every 40 minutes:

• Dashboard analytics (e.g. page views, sessions, form views/submissions)

• Landing page, website page, and blog data

• CTA (call-to-action) views, clicks, and submissions

• Form analytics

• Sources report (sessions, contacts, customers)

• Event completions

• Prospects data

• Email stats (sent, delivered, opened, clicked, etc.

Every 5 Minutes

• Social media clicks and interactions update within five minutes of an interaction.

Custom Reports

• Reports built using the custom report builder refresh automatically every two hours.

• You can manually refresh a report or dashboard once every 15 minutes.

Keeping this timing in mind can help you better interpret your reports and know when to expect the most up-to-date data.