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What is a HubSpot custom URL?

Learn how to choose a custom HubSpot URL that keeps your content on-brand, professional, and trusted by your audience.

A custom URL is a key part of setting up your HubSpot account. It’s the unique address you use to host content, like landing pages, emails, or blogs, that’s branded for your business. Choosing the right custom URL is important because it not only makes your HubSpot-hosted content look professional but also builds trust with your audience. Let’s cover why it’s needed and how it’s used.

Why Do You Need a Custom URL?

A custom URL ensures all your HubSpot-hosted content aligns with your brand. Instead of seeing something generic or unrelated, your audience will see your business name in the web address, such as info.yourbusiness.com or blog.yourbusiness.com. This consistency boosts credibility, strengthens your brand identity, and creates a seamless experience for visitors.

How Is It Used?

Once set up, your custom URL becomes the address for all HubSpot content you publish. For example:

  • Landing Pages: Your custom URL ensures that pages like event registrations or promotional offers reflect your brand.
  • Blog Posts: Blogs hosted on HubSpot will appear as part of your website, such as blog.yourbusiness.com, rather than a HubSpot-branded URL.
  • Email Links: When you include links in emails, they’ll match your custom domain, reassuring recipients they’re clicking on a trusted link.

Tips for Choosing Your Custom URL

  1. Keep It Simple and Relevant: Choose something easy to read and clearly linked to your business, like info.yourbusiness.com or resources.yourbusiness.com.
  2. Be Consistent: Align your custom URL with your existing website or subdomains for a seamless brand experience.
  3. Think Ahead: If you plan to host different types of content (like a blog or landing pages), consider creating multiple subdomains, such as blog.yourbusiness.com and offers.yourbusiness.com.

By choosing and setting up the right custom URL, you’ll create a polished, professional experience for your audience and keep all your content on-brand. Ready to get started?

Submit your custom URL in your Project36 onboarding plan.