What are the types of marketing reports you can run in HubSpot?

Marketing analytics reports in HubSpot give you valuable insights into how your marketing efforts are performing. They help you track key metrics, understand audience behaviour, and make data-driven decisions to improve your strategy. With HubSpot’s reporting tools, you can easily measure campaign effectiveness and optimise for better results.

Key Types of Marketing Analytics Reports

1️⃣ Traffic Analytics

This report shows where your website visitors are coming from—organic search, social media, email, paid ads, or direct traffic. It helps you identify which channels are driving the most engagement and where to focus your efforts.

2️⃣ Campaign Performance

Track the success of your marketing campaigns by analysing metrics like email opens, ad clicks, landing page conversions, and form submissions. This helps you see what’s working and what needs improvement.

3️⃣ Email Performance

Understand how your emails are performing by measuring open rates, click-through rates, bounce rates, and unsubscribes. Use this data to optimise subject lines, content, and timing.

4️⃣ Landing Page Analytics

Monitor landing page views, submission rates, and conversion rates to see how well your pages are turning visitors into leads. Adjust design, messaging, or CTAs to improve results.

5️⃣ Social Media Reports

Track engagement, clicks, and follower growth across your social media channels. This helps you understand which content resonates with your audience and where to invest your time.

6️⃣ Attribution Reports

See which marketing efforts contributed to conversions and revenue. These reports help you connect the dots between different touchpoints in the customer journey and optimise for the best results.

How to Access Marketing Reports in HubSpot

1. Go to Reports – Click Reports > Reports Library.
2. Browse or Search – Choose from HubSpot’s pre-built marketing reports or create a custom one.
3. Filter Your Data – Select metrics you want to track within your report, such as website traffic, lead generation, conversion rates, or social media engagement. 
4. Save & Share – Save key reports for regular review and share them with your team.

Getting the Most Out of HubSpot’s Marketing Analytics

• Set Clear Goals – Know what success looks like for each campaign.
• Use Custom Dashboards – Organise reports to focus on the metrics that matter most.
• Regularly Review Data – Adjust your strategy based on insights from your reports.

By leveraging HubSpot’s marketing analytics reports, you can make smarter decisions, improve campaign performance, and drive better results for your business. 🚀