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What are HubSpot sequences?

Automate your personal follow-ups that feel human.

HubSpot Sequences are a powerful tool that helps you follow up with leads and customers without losing the personal touch.

At their core, sequences are a way to automate one-to-one communication. You can queue up a series of personalised emails and tasks that send out over time, based on your schedule. This means no more forgetting to follow up, chase leads, or send important info. HubSpot does the heavy lifting for you.

 

How Do Sequences Work?

When you enrol someone into a sequence, they’ll start receiving a set of emails and reminders that you’ve pre-written and approved. These emails are spaced out over days or weeks (you choose), and they look and feel like personal, one-to-one messages, not mass marketing emails.

You can also add follow-up tasks between emails, like reminders to make a call or send a LinkedIn message. HubSpot keeps everything organised and helps you take action at the right time.

Here’s how the process typically works:

  1. Choose or create a sequence – Pick a ready-made template or build your own.
  2. Add your steps – Mix and match emails, reminders, and tasks.
  3. Personalise – Use contact tokens (like name, company, or last touchpoint) to tailor your messages.
  4. Enrol contacts – Choose who to send it to and when.
  5. Track engagement – See who opens, clicks, replies—or doesn’t—and adjust your approach if needed.

 

What Sequences Are Great For?

  • Following up with leads after a sales call or meeting
  • Re-engaging old contacts who’ve gone quiet
  • Sending onboarding info to new customers
  • Sharing helpful resources after a demo or event
  • Nudging contacts toward booking a meeting

 

Why Do Sequences Matter?

The beauty of sequences is that they save time without sacrificing personalisation. You stay visible, helpful, and proactive—without needing to remember every single follow-up.

Even better? HubSpot shows you how each sequence is performing, so you can see what’s working and improve as you go.

 

💡Pro Tips:

  • Sequences are designed for 1:1 outreach, not for bulk email sends.
  • Once someone replies or books a meeting, they’re automatically unenrolled.
  • Personalisation is key—avoid sounding robotic by adding human touches before you hit send.

With HubSpot Sequences, your follow-ups stay consistent, your inbox stays under control, and nothing slips through the cracks.