---
title: What are HubSpot properties?
description: Discover what HubSpot properties are and how they help you organise CRM data, personalise communication, automate workflows, and generate better insights.
---
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# What are HubSpot properties?
## Understand how HubSpot properties work and why they’re essential for storing, sorting, and using CRM data effectively.
### **HubSpot Properties: What They Are and How They Work**
In HubSpot, **properties** are the building blocks that hold all the important details about your contacts, companies, deals, and tickets. Think of properties as fields where you store specific pieces of information. They’re simple yet powerful, helping you keep your data organised and actionable. Let’s dive into how they work!
#### **What Are HubSpot Properties?**
Properties are the individual data points you store in HubSpot. Every contact, company, deal, or ticket is made up of a collection of properties that describe it. For example:
- A **contact** might have properties like first name, email address, job title, and phone number.
- A **company** could have properties like company size, industry, and website URL.
- A **deal** might include properties like deal amount, close date, and deal stage.
- A **ticket** could track properties like issue type, priority level, and resolution time.
Each property captures a specific piece of information, so you can build a clear, complete picture of the people and businesses you’re working with.
#### **How Does HubSpot Use Properties?**
Properties play a central role in keeping your data clean, accessible, and actionable. Here’s how:
##### ✅ **Organising Your Data**
Properties make it easy to categorise and filter your records. For example, you can search for all contacts with the property “job title = Marketing Manager” or filter deals with a “close date” in the next month.
##### ✅ **Customisation That Works for You**
HubSpot gives you a standard set of properties, but you can create custom ones tailored to your business. Need to track a customer’s favourite product or a project’s deadline? Just create a property for it!
##### ✅ **Automation and Personalisation**
Properties power HubSpot’s automation tools. For example, you can create workflows that send personalised emails based on a contact’s location or trigger a task when a deal reaches a certain stage.
##### ✅ **Insights and Reporting**
Properties feed directly into HubSpot’s reporting tools. Want to see which industry generates the most revenue? Or track the average time it takes to close a ticket? Properties make it possible.
#### **Why Do HubSpot Properties Matter?**
Properties help you turn raw data into meaningful insights. They allow you to manage relationships, streamline processes, and personalise your communication—all from one platform. By using properties effectively, you can make smarter decisions and create better experiences for your customers.
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