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What are HubSpot objects?

Get to grips with HubSpot objects. What they are, how they connect, and why they matter for managing your CRM.

HubSpot Objects: What They Are and How They Work?

HubSpot objects are simply categories are individual entities within your CRM that help you organise and manage your data. Let’s break it down.

What Are HubSpot Objects?

Think of HubSpot objects as buckets that store different types of information. There are four main objects in HubSpot:

  1. Contacts – These are the people you interact with, like customers, leads, or prospects. Each contact record stores key details like name, email address, job title, and the full history of your interactions with them—calls, emails, meetings, you name it.
  2. Companies – These represent the businesses or organisations your contacts work for. HubSpot links contacts to their companies, so you can easily see how you’re engaging with an organisation as a whole.
  3. Deals – Deals help you track revenue opportunities, like a sale or a project in progress. They’re often organised in your sales pipeline, so you can see at a glance where each deal stands and how close you are to closing it.
  4. Tickets – Tickets are all about customer support. They represent any requests, issues, or queries your customers have raised, allowing you to track and resolve them efficiently.

How Does HubSpot Use Objects?

HubSpot is designed to make all your information work together seamlessly. Here’s how objects connect and help you stay organised:

✅ Relationships Matter: HubSpot automatically links objects together. For example, when you associate a contact with a company, you’ll see all the deals, emails, and tickets tied to that business. It’s a full picture in one place.

✅ Customisation is Key: You can customise each object to suit your business. Add unique fields or properties to capture the information that matters most to you.

✅ Searchable and Reportable: Every object is easy to find and filter in HubSpot. Plus, you can build powerful reports using data from all your objects to get actionable insights.

Why Do HubSpot Objects Matter?

HubSpot objects simplify your work by keeping your data organised and connected. Instead of digging through spreadsheets or switching between tools, you’ll have everything you need in one intuitive platform.

With HubSpot, your relationships and processes are no longer scattered, they’re structured, efficient, and ready to grow with your business.