Skip to content
Get in touch
  • There are no suggestions because the search field is empty.

Using HubSpot for marketing emails

Create and send personalised marketing emails in HubSpot that engage your audience, nurture leads, and drive results.

HubSpot’s Marketing Email tool helps you create, send, and analyse email campaigns that engage your audience and drive results. Whether you’re nurturing leads, promoting a product, or sharing company updates, HubSpot makes email marketing easy and effective.

Types of Marketing Emails in HubSpot

1️⃣ Regular Emails

These are emails are used for a one-time email campaign and sent to a specific list at a scheduled time. They’re great for:

  • Announcing new products or services
  • Sending newsletters or company updates
  • Promoting special offers or events

2️⃣  Automated Emails

Also known as workflows, these emails are triggered based on user actions. Examples include:

  • Welcome emails when someone signs up
  • Follow-ups after a form submission
  • Re-engagement emails for inactive contacts

3️⃣ A/B Test Emails

A/B testing lets you compare different subject lines, email content, or send times to see what works best. HubSpot automatically sends the best-performing version to maximise engagement.

4️⃣ Blog Subscription Emails

If you run a blog, HubSpot can automatically send new posts to your subscribers at a set frequency (daily, weekly, or monthly). This keeps your audience informed and engaged.

5️⃣ Transactional Emails (with HubSpot’s Marketing Hub Enterprise)

These emails confirm actions like purchases, password resets, or account updates. They are typically used for important customer interactions and require a specific setup for compliance.

How to Make the Most of HubSpot Marketing Emails

✅ Segment Your Audience – Send targeted emails based on user behaviour, demographics, or preferences.

✅ Use Personalisation – Add names, company details, or recent interactions to make emails more engaging.

✅ Analyse Performance – Track open rates, click-through rates, and conversions to improve your strategy.

By using HubSpot’s marketing email tools, you can create personalised, data-driven campaigns that connect with your audience and drive meaningful results. 🚀