How to use and manage content and themes in HubSpot

HubSpot’s Content Hub gives you the tools to create, manage, and optimise content effortlessly. Whether you’re building landing pages, blogs, or a full website, understanding content and themes will help you maintain consistency and a strong brand presence.

Themes in HubSpot provide a consistent design framework for your website and landing pages. They include:

✅ Pre-built templates for pages, emails, and blog posts

✅ Customisable styling (colours, fonts, and layouts)

✅ Global settings to ensure a uniform look and feel

💡 Pro Tip: Choose a theme that aligns with your brand and marketing goals. You can customise it further to match your unique style.

Managing Content in HubSpot

1️⃣ Create & Edit Pages Easily

• Use the drag-and-drop editor to build pages without coding.
• Add modules like images, CTAs, and forms to engage visitors.
• Preview pages on desktop, tablet, and mobile before publishing.

💡 Pro Tip: Keep content scannable with clear headings, bullet points, and short paragraphs.

2️⃣ Keep Branding Consistent

• Use global content (like headers and footers) to apply changes across all pages.
• Set brand colours, fonts, and styling in the theme settings.
• Update logos and images once, and they’ll reflect site-wide.

💡 Pro Tip: Save time by creating content templates for frequently used layouts.

3️⃣ Organise & Optimise Your Content

• Use folders to keep blog posts, landing pages, and emails organised.
• Optimise content with SEO recommendations built into HubSpot.
• Update and repurpose existing content to keep it fresh and relevant.

💡 Pro Tip: Use HubSpot’s A/B testing to see which content performs best and refine your strategy.

Managing content and themes in HubSpot is straightforward, but a strong foundation will help you scale efficiently. By maintaining consistent branding, organised content, and a user-friendly structure, you’ll create an engaging experience that drives results. 🚀