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How to set up SPF, DKIM, and DMARC for your HubSpot email domain

Protect your domain and improve email deliverability by setting up SPF, DKIM and DMARC records for your HubSpot emails.

Setting up SPF, DKIM, and DMARC for your HubSpot email domain

To ensure your emails are delivered successfully and don’t end up in spam folders, you need to verify your email-sending domain by adding SPF, DKIM, and DMARC (optional) DNS records. These records let email providers know HubSpot is authorised to send emails on your behalf, boosting deliverability and protecting your domain’s reputation. Here’s a simple guide to help your IT admin get started.

Why Are These Records Important?

  1. SPF (Sender Policy Framework): Ensures only authorised servers (like HubSpot) can send emails using your domain.
  2. DKIM (DomainKeys Identified Mail): Adds a digital signature to your emails, proving they haven’t been tampered with.
  3. DMARC (Domain-Based Message Authentication, Reporting, and Conformance): Provides instructions to email providers on what to do if SPF or DKIM checks fail

💡 Pro Tips:

  • Allow Time for DNS Changes: It may take up to 24 hours for your DNS changes to propagate.
  • Test Your Setup: Send a test email from HubSpot to ensure everything works smoothly.
  • Keep Your IT Admin in the Loop: Regularly monitor email deliverability and update records if needed.

By implementing these records, your emails will be more secure and trusted by recipients, ensuring they land in inboxes where they belong.

Ready to get started? Enter the IT point of contact to your onboarding plan.