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How to send 1:1 emails to your prospects or customers in HubSpot
Use 1:1 emails in HubSpot to send personal messages, build relationships, and track engagement, all within the CRM.
Communicating with prospects and customers effectively is key to building strong relationships. HubSpot allows you to send 1:1 emails directly from the CRM, making it easy to personalise conversations and track engagement. But how are these different from marketing emails? Let’s break it down.
What are 1:1 emails?
A 1:1 email is a personal, direct email sent from you to an individual contact, just like sending an email from Outlook or Gmail. These emails are typically used for follow-ups, introductions, or ongoing conversations with leads and customers.
How to send a 1:1 email in HubSpot:
- Go to Contacts, Companies, or Deals – Open the record of the person you want to email.
- Click the Email Button – This opens a compose window inside HubSpot.
- Write Your Email – Use templates, insert meeting links, and attach files as needed.
- Send & Track – HubSpot logs the email automatically and tracks opens and clicks.
1:1 emails vs. marketing emails: What’s the difference?
|
Feature |
1:1 Emails |
Marketing Emails |
|---|---|---|
|
Purpose |
Personal, direct communication |
Bulk messaging for promotions & updates |
|
Sender |
Sent from an individual (sales rep, support agent, etc.) |
Sent from a company or brand |
|
Audience |
One recipient at a time |
Sent to a list or segment |
|
Tracking |
Opens, clicks, and replies tracked per contact |
Mass engagement metrics (open rates, CTRs, etc.) |
|
Personalization |
Fully tailored to a single contact |
Uses dynamic fields to personalise at scale |
|
Compliance |
No opt-in needed |
Requires opt-in and unsubscribe options |
Why Use 1:1 Emails in HubSpot?
✅ Builds Personal Relationships – More direct and engaging than mass emails.
✅ Saves Time with Templates – Use pre-built templates for quick, effective communication.
✅ Tracks Engagement Automatically – Know when a contact opens or clicks your email, so you can follow up at the right time.
By using 1:1 emails for personal outreach and marketing emails for broader campaigns, you get the best of both worlds—strong relationships and scalable communication. 🎯