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How to manage marketing email subscription types in HubSpot
Organise and personalise your email marketing with subscription types that respect contact preferences and improve engagement.
Managing email subscriptions effectively is key to keeping your audience engaged while staying compliant with email marketing regulations. In HubSpot, subscription types help you categorise the types of emails your contacts receive, giving them control over their preferences while allowing you to send relevant content.
Types of Email Subscriptions in HubSpot
1️⃣ Marketing Emails
These emails promote your business and engage your audience. Examples include:
- Newsletters
- Promotional offers
- Event invitations
2️⃣ Sales Emails
Sent by your sales team, these emails focus on relationship-building and closing deals. Examples include:
- Follow-ups after a demo or meeting
- Personalised outreach to leads
- Special sales promotions
3️⃣ Service Emails
- Designed for customer support and engagement, these emails help maintain strong relationships with existing customers. Examples include:
- Customer satisfaction surveys
- Service updates
- Help centre content
4️⃣ Operational Emails (Does not require opt-in)
- These emails contain critical business or account-related information. Examples include:
- Billing and payment notifications
- Security alerts
- Policy updates
How Subscription Types Are Managed in HubSpot
🔹 Customising Subscription Types – You can create your own categories based on your business needs, making it easy to organise different types of emails.
🔹 Subscription Preferences Page – Contacts can manage their own email preferences via a HubSpot-generated page, reducing opt-outs while ensuring compliance with email regulations like GDPR
🔹 Unsubscribe & Opt-In Management – HubSpot automatically tracks unsubscribes and opt-in status, ensuring you only send emails to contacts who have given permission.
🔹 Smart Lists & Targeting – Use subscription types to build lists and segment your audience for more relevant, personalised email campaigns.
By setting up and managing subscription types properly in HubSpot, you’ll improve email engagement, reduce unsubscribes, and build trust with your audience. 🚀