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How do you enabling your GDPR compliance settings in HubSpot?

Stay compliant with GDPR by setting up cookie banners and consent options in HubSpot. Easy to configure and essential.

If your business interacts with customers in regions where GDPR (General Data Protection Regulation) applies, it’s crucial to manage data responsibly and transparently. HubSpot makes it easy to comply with GDPR by providing tools like cookie consent banners and contact preferences. Here’s what you need to know to get started.

Why GDPR Settings Matter

GDPR is all about protecting your customers’ data and respecting their choices. By enabling HubSpot’s GDPR compliance settings, you can:

  • Ensure your marketing practices are transparent.
  • Give customers control over how their data is used.
  • Build trust with your audience while staying compliant with legal requirements.

Key GDPR Settings in HubSpot

Cookie Consent Banner

GDPR requires you to get consent before tracking website visitors with cookies. HubSpot’s cookie consent banner makes this straightforward.

  • What it does: Displays a banner on your website asking visitors to accept or decline cookies.
  • How to enable it:
  1. Go to Settings (gear icon in the top-right).
  2. Navigate to Privacy & Consent under the Website section.
  3. Toggle on the Cookie Tracking option and customise the banner’s appearance, wording, and behaviour to match your brand.

The banner lets visitors decide whether to allow cookies and keeps their preferences recorded automatically.

Contact Consent and Preferences

GDPR also requires you to get explicit permission from contacts before sending them marketing communications. HubSpot helps you collect, store, and manage these preferences.

  • What it does: Adds checkboxes or dropdowns to your forms so contacts can opt in to specific types of communication (e.g., email, phone, or SMS).
  • How to enable it:
  1. Go to Settings > Privacy & Consent.
  2. Turn on GDPR Options to add consent fields to your forms automatically.
  3. Customise these fields to reflect the permissions you need, such as newsletters or product updates.

All consent information is stored directly in the contact’s record, so you can easily track who’s opted in.

Subscription Preferences Page

Empower your contacts to manage their communication preferences with a subscription preferences page.

  • What it does: Allows customers to choose the types of content they want to receive or unsubscribe entirely.
  • How to enable it:
  1. Go to Settings > Marketing > Email.
  2. Under the Subscription Types section, customise the options available to your contacts.
  3. Include a link to the subscription preferences page in all your marketing emails.

💡 Pro Tips for Using GDPR Settings Effectively

  • Keep It Clear and Simple: Use plain language in your consent requests so customers know exactly what they’re agreeing to.
  • Review Regularly: Stay updated on GDPR requirements and ensure your settings remain compliant.
  • Educate Your Team: Make sure everyone understands how GDPR settings work to avoid accidental mistakes.

 

Ready to get started? Confirm if you would like to enable your GDPR compliance settings in your onboarding plan. We strongly recommend that you do!