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Top 15 FAQs When Using HubSpot Marketing Hub

This guide answers the top 15 FAQs for marketing professionals looking to improve performance with HubSpot Marketing Hub.

Q: What are the most common questions about using HubSpot Marketing Hub?

A: Common questions include:

  • Difference between marketing and non-marketing contacts
  • What workflows and sequences do
  • How email bounces are managed
  • Using AI features for content and lead scoring
  • Best practices for segmentation, compliance and campaign success

 

Whether you’re just getting started with HubSpot or looking to scale your marketing efforts, there’s a lot to unpack. From automation and segmentation to email deliverability and AI, we’ve compiled the top 15 frequently asked questions to help marketing professionals—particularly in SaaS and tech—navigate HubSpot Marketing Hub with clarity and confidence.

 

1. What’s the difference between marketing and non-marketing contacts in HubSpot?

Marketing contacts are those you actively engage through email, ads or workflows. These count towards your contact tier and billing. Non-marketing contacts sit in your database but aren’t emailed or targeted—they’re free to store. You can toggle a contact’s status monthly.

 

2. Which features come with Marketing Hub Starter, Pro and Enterprise plans?

  • Starter: Email marketing, forms, landing pages, and simple automation.
  • Pro: Advanced automation (workflows), A/B testing, custom reporting, campaign management.
  • Enterprise: Hierarchical teams, custom objects, revenue attribution, predictive lead scoring.

Always align features with your business goals. Many SaaS teams begin with Pro for the flexible automation capabilities.

 

3. What’s the difference between workflows and sequences?

  • Workflows are automated marketing journeys sent in bulk to segmented audiences.
  • Sequences are one-to-one email cadences—ideal for sales follow-ups.

Use workflows to nurture leads at scale and sequences for personalised sales outreach.

 

4. How does HubSpot handle email bounces?

  • Soft bounce: Temporary issue (e.g. full inbox).
  • Hard bounce: Permanent failure (invalid email address)

HubSpot automatically suppresses hard bounces to protect your sender reputation. Regular list hygiene is key.

 

5. Can I use HubSpot for multi-language or global marketing?

Yes. Use smart content to show different versions of a page or email depending on the contact’s preferred language, location or device. You can also set up language variants for landing pages and blogs.

 

6. What’s smart content in HubSpot?

Smart content dynamically changes based on visitor data. For example:

  • Show different CTAs based on lifecycle stage.
  • Tailor messaging by country or device.
  • Offer personalised recommendations for returning users.

This enhances engagement and conversion rates.

 

7. How can I segment my database effectively?

Use active lists to segment in real-time based on criteria like:

  • Lifecycle stage
  • Last email opened
  • Source of conversion
  • Custom properties (e.g. industry or role)

Using lists allows precise targeting and automated nurturing.

 

8. How do I ensure compliance with email regulations?

HubSpot automatically includes unsubscribe links and manages suppression lists. You should:

  • Only send to opted-in contacts
  • Regularly clean your list
  • Include clear permission practices (GDPR/PECR compliant)

Managing your email subscription types protects your reputation and ensures legal compliance.

 

9. What metrics should I track for marketing success in HubSpot?

Key KPIs to track include:

  • Conversion rate (visitor to lead)
  • Lead to customer rate
  • Email open/click rate
  • Revenue attribution (for Pro/Enterprise users)

Use HubSpot's dashboards and marketing reporting to measure ROI.

 

10. Can HubSpot help with paid ads?

Yes. You can manage Google, LinkedIn, and Facebook Ads directly in HubSpot:

  • Create, manage and report within the platform
  • Attribute leads and customers back to ad spend
  • Use contact lists to create retargeting audiences

Especially useful for SaaS businesses with long sales cycles.

 

11. How do I avoid being flagged as spam?

Best practices include:

  • Personalise your emails
  • Avoid image-only emails
  • Don’t use ALL CAPS or excessive punctuation
  • Send from a verified domain
  • Monitor open and bounce rates regularly

HubSpot tools like email health reporting help ensure high deliverability.

 

12. Can I use HubSpot to create landing pages and forms?

Absolutely. Use the drag-and-drop editor to:

  • Build mobile-friendly landing pages
  • Add progressive fields to forms
  • A/B test headlines, CTAs and images (Pro+ plans)
  • Gate content behind forms for lead capture

All without needing a developer.

 

13. What are HubSpot’s AI features in Marketing Hub?

HubSpot is investing heavily in AI tools for marketers, including:

  • Content Assistant: Write blogs, emails, CTAs using generative AI
  • Subject Line Generator: Improve email open rates
  • Image Generation: AI visuals for landing pages
  • Predictive Lead Scoring (Enterprise): AI prioritises the best-fit leads

These tools speed up creation and improve results, especially valuable for lean teams.

 

14. What’s the best way to onboard HubSpot Marketing Hub?

  • Set clear objectives (e.g. lead generation, MQL conversion, attribution tracking)
  • Clean and format your contact data
  • Define lifecycle stages
  • Map your customer journey
  • Engage a certified HubSpot Solutions Partner for implementation (like us!)

A strong foundation ensures long-term ROI.

 

15. How do I scale with HubSpot as my business grows?

As your SaaS or tech business grows:

  • Upgrade to Pro or Enterprise for advanced automation
  • Use custom objects to model customer data
  • Implement account-based marketing (ABM)
  • Sync with CRMs like Salesforce or integrate custom APIs

HubSpot’s modular approach means it grows with you.

 

Final Thoughts

HubSpot Marketing Hub is powerful, but its value lies in how you use it. By understanding its features, using best practices, and layering in AI and automation, marketers can drive real, measurable growth. Whether you’re scaling a SaaS startup or transforming a mature tech company’s funnel, mastering these FAQs will help you build smarter, faster campaigns.