Top 10 Questions When Using HubSpot Content Hub

 Whether you’re just getting started or looking to optimise your strategy, these are the 10 most common questions marketers ask when using HubSpot Content Hub.

 

1. What is HubSpot Content Hub, and how is it different from CMS Hub?

HubSpot Content Hub is the evolved version of CMS Hub, launched in 2024. It’s no longer “just” a content management system. HubSpot Content Hub it’s a full AI-powered content engine built for marketing teams that need to create, manage and personalise content at scale.

 Key upgrades include:

• AI Blog Writer
• Content Remix (turn one blog into many assets)
• Brand Voice controls
• Multilingual tools
• Membership content and gated areas

Think of it as a smart CMS fused with a content ops platform.

 

2. What’s included in each Content Hub plan?

Plan	Ideal For	Price (GBP, approx.)	Key Features
Starter	Small teams, blogs	£20–25/month	Blog tools, drag & drop editor
Professional	Growing B2B firms	£500/month	AI tools, content remixing, dynamic content
Enterprise	Scaling businesses	£1,500+/month	Content approvals, partitioning, advanced SEO, brand voice, memberships

 

3. How does the AI Blog Writer work, and is it actually useful?

Yes! HubSpot's AI Blog Writer it’s very useful, especially for brief creation, outlines and content repurposing. You input a topic and tone, and the AI generates draft posts that align with your brand voice (once configured).

💡Pro tip: The AI Blog Writer not designed to replace your writers, but to accelerate first drafts, especially for time-poor teams.

 

4. What is Content Remix and why should I use it?

Content Remix is HubSpot’s answer to the “one-and-done” content trap. With one click, it can turn a blog post into:

• LinkedIn or X (Twitter) snippets
• Email newsletter intros
• Video scripts or YouTube descriptions
• Web page content

For SaaS marketers juggling campaigns across multiple platforms, it’s a massive time-saver.

 

5. Can I personalise content for different visitors?

Absolutely, this is where smart content shines. Smart content is a great tool to drive higher conversion across marketing channels. 

Definition: Smart content dynamically adapts based on who’s viewing your site (e.g. location, device, lifecycle stage).

Example:

• First-time visitor? Show a friendly intro.
• Known contact? Show a free trial CTA.

It’s like targeted ads, but on your own site or email, and without needing a developer.

 

6. What is Brand Voice and do I really need it?

Brand Voice lets you define how your AI-generated content should sound. You set your tone (e.g. friendly, formal, witty), list common words to use or avoid, and the AI adapts accordingly.

For marketers managing multiple brands or regions, it’s invaluable for consistency.

 

7. Can I manage content in multiple languages?

Yes. HubSpot's Content Hub supports multilingual content and automatic translation tools (via AI). Each translation is editable, and you can map variations by country or language.

💡Pro tip: In-country content is essential for businesses expanding into EMEA, LATAM or APAC markets.

 

8. How does Content Hub support SEO?

HubSpot’s built-in SEO tools include:

• On-page recommendations (e.g. meta tags, readability)
• Topic clusters and internal linking
• Page performance tracking
• AMP support
• Multilingual sitemap management
  
  

💡Pro tip: Consider integrating HubSpot with specialist tools like SEMrush, SEO Surfer or Ahrefs to maxmise SEO optimisation.

 

9. What governance tools are available?

Larger teams will appreciate:

• Content approval workflows
• User permissions and partitioning (e.g. limit access by team/region)
• Audit trails
• Version history and content rollback

 

10. What results do other marketers see from using Content Hub?

According to G² reviews, HubSpot’s Content Hub has an average rating of 4.5/5. Most common benefits mentioned:

• 40–60% time savings on content creation
• 2x engagement rates using smart content
• Up to 30% lift in organic traffic after implementing topic clusters

💡Pro tip: HubSpot is a reliable tool for any marketing focused on inbound, ABM, or content-led growth.

 

Final Thoughts: 

For any marketing team HubSpot Content Hub can become an essential part of your team. With Content Hub you can:

• Create content faster with AI tools
• Personalise user experiences
• Manage content globally
• Collaborate and govern at scale

And crucially, integrates tightly with HubSpot CRM, giving you full visibility from first click to closed deal.