---
title: A glossary for using sequences in HubSpot
description: Get to know the essential terms in HubSpot workflows—from triggers to task creation—to help you build powerful marketing automations.
---
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# A glossary for using sequences in HubSpot
## Understand key workflow terms in HubSpot to build smarter automations, nurture leads, and streamline your marketing processes.
Workflows in HubSpot **automate tasks, streamline processes, and improve customer engagement.** Below is a glossary of key terms you’ll come across when working with workflows.
### **A**
🔹 **Actions** -The tasks a workflow performs, such as sending an email, assigning a lead, or updating a contact property.
🔹 **Action Logs** - A detailed history of every step a contact has gone through in a workflow, including completed actions, delays, and errors.
### **B**
🔹 **Branch (If/Then Logic)** - A decision-making step that sends contacts down different paths based on their actions or properties—for example, whether they opened an email or clicked a link.
### **D**
🔹 **Delay**- A timed pause between workflow actions—such as waiting 3 days before sending a follow-up email.
### **E**
🔹 **Email Send Action** - A workflow step that automatically sends a marketing or 1:1 sales email when a contact meets specific criteria.
🔹 **Enrolment History** - A record of every time a contact, company, deal, or ticket has entered a workflow, showing when and why they were enrolled.
🔹 **Enrolment Trigger** - The rule that determines who enters a workflow, such as filling out a form, viewing a page, or reaching a certain lead score.
### **G**
🔹 **Goal (Workflow Goal)** - A milestone that, when met, unenrolls a contact from the workflow—for example, if a lead books a meeting, they exit the nurture sequence.
### **I**
🔹 **Internal Notification** - An alert sent to a team member (via email or Slack) when a contact takes an important action, like submitting a high-intent form.
### **P**
🔹 **Property Update Action** - A workflow action that updates contact, company, or deal properties based on behavior—such as changing a lead’s lifecycle stage from “MQL” to “SQL.”
### **R**
🔹 **Re-enrolment** - A setting that allows contacts to re-enter a workflow if they meet the enrollment criteria again.
🔹 **Rotate Record** - Automatically distributes leads or deals among team members to ensure fair assignment.
### **S**
🔹 **Suppression List** - A list of contacts who are excluded from a workflow, often used to avoid sending emails to existing customers or unqualified leads.
### **T**
🔹 **Task Creation** - An action that assigns a follow-up task to a sales rep, like calling a lead after they download a pricing guide.
### **U**
🔹 **Unenrolment and Removal** - Rules that stop a contact from continuing in a workflow, such as if they meet the workflow goal or manually opt out.
### **W**
🔹 **Workflow** - An automation tool in HubSpot that performs a series of actions based on triggers, helping teams manage lead nurturing, deal progression, internal notifications, and more.
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