A glossary for using HubSpot's Content Hub

Understanding the key terms in HubSpot’s Content Hub will help you make the most of its powerful tools. Below is a glossary of essential terms every marketer should know.

B

🔹 Blog - A content format within HubSpot where you can publish and manage articles to drive organic traffic and engage your audience

C

🔹 Call-to-Action (CTA) - A button, link, or image designed to encourage visitors to take a specific action, such as signing up for a newsletter or downloading a resource.

🔹 Content Library - A centralised hub where you can store and organise images, documents, and other assets for use across your content strategy.

🔹 Content Personalisation - A feature that tailors website content, emails, and offers based on visitor behaviour, lifecycle stage, or other CRM data.

D

🔹 Dynamic Content (Smart Content) - Content that changes based on the visitor’s location, device, behaviour, or other predefined criteria.

L

🔹 Landing Page - A standalone web page designed to capture visitor information through a form, typically used for lead generation.

P

🔹 Pillar Page - A long-form piece of content that serves as the main hub for a specific topic, linking to related blog posts and resources.

S

🔹 Social Publishing - A tool that allows you to create, schedule, and track social media posts directly from HubSpot.

T

🔹 Topic Clusters - A content strategy that organises related blog posts around a central pillar page, improving SEO and website structure.

W

🔹 Web Pages - Custom pages built in HubSpot that make up your website, allowing for easy content management and optimisation.

🔹 Workflow Automation - A tool that automates content distribution, email follow-ups, and other marketing actions based on user behaviour.